Honda News

Dassault Falcon Jet appoints Byron Severson as Regional Sales Manager for South-Central U.S.

Dassault Falcon Jet recently appointed Byron Severson to the position of Regional Sales Manager for the South-Central United States.

In his new position, Severson will oversee the development of new business and serve existing customers in Arkansas, Kansas, Louisiana, Missouri, Oklahoma and Texas. He will be based in Dallas, Texas and report to Paul Floreck, Senior Vice President of Sales for the Western U.S. and Canada.

“Byron brings strong credentials to his new role, including extensive experience as a type-rated pilot, a former business owner and an executive in the aviation industry,” said Floreck.  “He will be a great asset to Dassault Falcon Jet as a representative for our South-Central sales region.”

Prior to joining Dassault Falcon Jet, Severson was Vice President of Sales for the Honda Aircraft Company. He had previously served as a Regional Sales Director for Hawker Beechcraft Corporation, first in the Northeastern U.S. and then in Vienna, Austria.

Severson holds an ATP multiengine certificate and is type rated on several different business jets, with over 2,000 hours of total flying time. He has an MBA in Management from Seton Hall University and a Bachelor of Science degree in Aeronautics from the University of North Dakota.


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